Thursday, May 23, 2024
HomeDigitalGoogle apologizes for the uncertainty caused by the GA4 data migration.

Google apologizes for the uncertainty caused by the GA4 data migration.

Google Ads has apologized for the uncertainty caused by a recent account modification.

Advertisers were taken aback when the platform began moving setups from Universal Analytics to Google Analytics 4.

While these adjustments were planned following the sunset of UA and notifications were made, some were taken aback because the shutdown of UA took much longer than many expected.

Why do we care? Advertisers have reported account troubles as a result of the automatic updates, which may impede their ability to create reports and track campaign effectiveness. Those experiencing issues should contact Support or the Google Ads Product Liaison officer on X (previously known as Twitter).

What is going on? Google is automatically moving configurations from your UA property that have not been designated as complete to your GA4 property, such as “goals”, “audiences”, and so on. Conversion swapping and audience pairing in linked Google Ads accounts for opted-in properties are also included.

Who is affected? Anyone who has not opted out of automatically created GA4 properties will be affected by the change.

What if you didn’t choose to opt out in time? If you did not opt out in time and do not wish to have your automatically configured GA4 property, please follow these steps:

  1. Click on ‘Admin’ in your account.
  2. Select your Universal Analytics property.
  3. In the “Property” column, click GA4 Setup Assistant.
  4. Click on “Disconnect” next to your “Connected property”.
  5. Go to your GA4 property and delete it.

Go to the “Change History” area to see whether any modifications have been made to your GA4 property. Changes made by automatic migration will be labeled “System (Migration)” in the “Changed by” column.

The next steps. GA4 properties created automatically have only basic features. To make the most of your new home, you may need to install amenities that meet your business and measurement needs.

You can also verify and update important metrics in your UA property to match as closely as feasible those in your new GA4 property.

If you’re an advertiser, you can use Google Ads to compare data from UA and Google GA4.

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