Wednesday, May 29, 2024
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Customers want to use AI when they shop for the holidays.

According to a Sapio Research report, a lot of holiday shoppers this year intend to employ AI technologies to help them pick the ideal...

An alignment between sales, marketing, and operations: Managing the unpredictable

Despite having different objectives and motivations, marketing, sales, and operations must coordinate due to supply chain instability. For the consumer, online purchasing is like magic....

What you should know about Google and Yahoo’s new guidelines for bulk email senders.

What is the email authentication requirement for bulk senders?What is the reported spam rate among bulk email senders?What are the 'unsubscribe' guidelines for mass...

How conversion data may improve marketing at the top of the funnel

Feeding top-of-funnel operations with bottom-of-funnel dataHow data travels from the output at the bottom of the funnel back into the input at the top...

What’s fresh and effective in marketing to B2B channel partners

Segmenting partnersBecome structured.Collaboration between partners and direct repsThe fundamentals of marketingThere are videos everywhere. Channel partner marketing refers to initiatives taken to find and assist...

Prospects for data management tools in the CDP era

If asked to identify the most popular categories on Tehub, you might include identity resolution platforms, customer data platforms, and data clean rooms. Have DMPs...

Account-based marketing can help you develop your business.

The change and the justification for ABM: The journey of an anonymous buyerWhat are the goals of ABM?Ground guidelines for ABM program governance Traditional B2B...