Saturday, July 27, 2024
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Internet marketing: The wacky, hazy math

A few really depressing numbersPerspectives and feelingsThe click-related issuesThe difficulties with attributionDo you think advertisements are real? Online advertising appears to be the ideal fusion...

How will HubSpot’s Content Hub affect marketing going forward?

Still, content is king. But that's well behind us now.If the objective is original content and value, we need to look for other areas...

Seize the opportunity to compete to become the leading B2B revenue platform.

The B2B marketing and sales technologies available today are becoming outdated.The transformation of the B2B buyer-seller relationship requires a shift.Assessing the Competition for the...

Customers want to use AI when they shop for the holidays.

According to a Sapio Research report, a lot of holiday shoppers this year intend to employ AI technologies to help them pick the ideal...

An alignment between sales, marketing, and operations: Managing the unpredictable

Despite having different objectives and motivations, marketing, sales, and operations must coordinate due to supply chain instability. For the consumer, online purchasing is like magic....

What you should know about Google and Yahoo’s new guidelines for bulk email senders.

What is the email authentication requirement for bulk senders?What is the reported spam rate among bulk email senders?What are the 'unsubscribe' guidelines for mass...

How conversion data may improve marketing at the top of the funnel

Feeding top-of-funnel operations with bottom-of-funnel dataHow data travels from the output at the bottom of the funnel back into the input at the top...