Wednesday, May 29, 2024

Customers want to use AI when they shop for the holidays.

According to a Sapio Research report, a lot of holiday shoppers this year intend to employ AI technologies to help them pick the ideal...

Using data to drive growth: Improving the retention phase

Make use of AI and data tactics to personalize and target your marketing to increase customer retention.The information you require right nowWherever AI is...

RevOps uses of generative AI are rising.

Automation of business processes is becoming more and more common, and generative AI is just one aspect of this trend. By 2023, the use of...

An alignment between sales, marketing, and operations: Managing the unpredictable

Despite having different objectives and motivations, marketing, sales, and operations must coordinate due to supply chain instability. For the consumer, online purchasing is like magic....

Three strategies to improve first-party data collection

Enhancing First-Party Data Collection: Three Strategies for Success 1. Give Viewers Choices During Webinars2. Craft Interactive Content Hubs3. Develop Immersive Virtual Events In today's digital landscape,...

Consumers are not as concerned about data misuse by advertisers.

However, a new survey reveals that people are curious about how their data will be utilized. Good news, marketers: while customers are concerned about their...

What benefits does campaign management software offer?

Software that manages campaigns: understanding its roleKey Features and Capabilities of Marketing Campaign Management Software Campaign management software enables marketers to automate the manual duties...