Overdependence on creative briefsLimitations of Creative BriefsMaking space (and time!) for talks.
While well-executed creative briefs remain a valuable foundational tool for today's marketers, they...
While many consumers are cautious of generative AI's impact on society, they want marketers to lead the way in developing the technology. According to...
Making all order options available to retail shoppers.Using AI to optimize tone and brand consistency.More shoppable ads will boost e-commerce revenues.
In the coming year,...
What actually influences email deliverability?Email delivery tools versus email warmup toolsWhich tool is most suited?
"I utilize a warm-up tool, yet my emails still go...
Email marketers frequently search for the "sweet spots" in their email campaigns: the moments within an email cycle when subscribers are most likely to...
A few really depressing numbersPerspectives and feelingsThe click-related issuesThe difficulties with attributionDo you think advertisements are real?
Online advertising appears to be the ideal fusion...
