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“I utilize a warm-up tool, yet my emails still go to spam. “Did I select the wrong tools?”
This is a regular issue that new clients bring to our demos, and here’s the truth: warm-up methods are fantastic for novices but worthless for boosting email deliverability. Chances are, you got them for the wrong purpose.
Let’s be clear: email warm-up tools have their purpose. They lay the groundwork for a new domain and can help you get started and into the inbox. However, you cannot rely simply on warm-up methods to address deeper deliverability difficulties. They do not do that. That’s where email deliverability tools come in, providing a more complete answer.
What actually influences email deliverability?
Even after a warm-up phase, emails may still find up in the spam bin. In 2023, approximately 45.6% of all emails globally were classified as spam, a 3% decline from 2022 but still a compelling reason for spam filters to grow more aggressive.
To combat phishing assaults and keep users safe, spam monitoring now employs more advanced algorithms than transmission frequency. Did you realize that simply leaving an address link in your email signature might trigger sophisticated spam filters? There are many other “wow” explanations.
In essence, a holistic strategy to email deliverability includes consideration of all four pillars – sender reputation, recipient database, content, and suitable outreach tool setup (for which I am an advocate).
You cannot simply repair one issue and hope that your email sender’s reputation remains intact. Ensuring that all components that affect email deliverability are appropriately configured is critical to achieve 96% or greater inbox placement.
Email delivery tools versus email warmup tools
Beginning with the “iceberg of email deliverability” will help you rapidly understand the distinctions (a gem for visual learners like me):
As you can see, email warmup tools just deal with the tip of the iceberg, whereas email deliverability technologies handle every essential pillar of email deliverability.
Approaches to Email Deliverability Fix
Warmup solutions use a straightforward method to getting your emails into inboxes: they send emails from your domain to free email accounts, gradually raise the sending volume, and actively engage with each email. That is basically it.
In comparison, email deliverability tools are far more in-depth. They take a sophisticated approach to email deliverability, starting with a thorough evaluation of your present domain/IP health and procedures. Following that, they detect all spam triggers and help you automatically remove them.
They also continue to monitor your domain’s health in order to prevent future problems and make many tips to assist you remain a legitimate sender. A comprehensive strategy will help you achieve your goal of 98%+ inbox placement.
Short-term and long-term results
As you can see, email warming solutions can temporarily enhance email deliverability (but this is not guaranteed). This guarantees inbox placement, but only for a short time. They cannot assist you if your domain has been put to the blacklist, your email content contains spam-triggering terms, or any domain settings are incorrect.
Meanwhile, email deliverability tools can assist you increase your deliverability immediately after launch and for the long term, ensuring your outstanding domain reputation and consistent email placement. This enables you to grow safely while focusing on active lead generation. No bad surprises.
Which tool is most suited?
I’d use the traditional phrase “It depends.” However, it will not be of much service. Here are some important factors to consider when determining which is the greatest suit for your individual situation:
Email warmup tools may be the way to go if:
- Email outreach should not be a significant component of your lead-generating plan.
- You don’t plan to scale your outreach.
- You want nothing more than to automate email sending with a slow increase in volume.
- You have internal experts who can handle every technical detail of domain setup (although, in this case, you most likely don’t need any tools at all).
Email delivery tools are the solution if:
- Email outreach is your main lead-generating channel (the stakes are really high).
- You want to get stable, high email deliverability, ensure both short- and long-term high inbox placement, have the correctly configured email domain and know the precise spam reasons to prevent them in the future.
- You don’t have internal expertise to monitor domain technical settings.
- You want to scale your outreach safely and ensure every sent email reaches the audience.
Sometimes you don’t even need a tool. You may have other options, such as email deliverability consultancy to train internal personnel. Finally, it’s all about your approach.