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HomeDataCommon components of successful ABM methods.

Common components of successful ABM methods.

Account-based marketing (ABM) has been used by B2B marketers for more than a decade, but the strategy has recently gained popularity, and this trend is projected to continue. According to Forrester, by 2025, account-based marketing will be the primary strategy for most B2B organizations to identify, plan, manage, and measure purchasing and post-sale activity.

What goes into an effective ABM strategy? Best practices that have emerged focus on the following five major areas:

  • Data enrichment
  • Account targeting.
  • Personalization and/or predictive recommendations.
  • Interaction management.
  • Performance measurement.

Tehub’s Account-Based Marketing Tools: A Marketer’s Guide delves deeper into each of these ABM strategy pillars and demonstrates how ABM platforms may help marketers reach these strategic goals.

This free 56-page research also includes vendor profiles for ABM tools, capability comparisons, and recommended evaluation and purchasing stages.

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